Which standard Marketing Cloud Engagement role creates and delivers messages through applicable channel apps?

The Marketing Cloud Engagement Content Editor/Publisher role is specifically designed for individuals who create and deliver messages through various channels within Marketing Cloud. This role encompasses the responsibilities associated with content creation, ensuring that messages are crafted effectively to engage the audience. Content Editors/Publishers have access to the tools and features necessary for designing and publishing content across email, mobile, social media, and other communication channels, facilitating a seamless delivery process.

This role typically includes functionality for managing and editing templates, incorporating personalization, and adhering to brand guidelines, which are critical for creating compelling, targeted messaging. Moreover, the skills and permissions granted to this role are tailored specifically to enhance the creation and publishing processes, ensuring that content reaches the desired audience effectively.

In contrast, other roles may focus on different aspects of Marketing Cloud functionality; for example, the Administrator role would typically involve managing user permissions and overseeing account settings rather than directly handling content. The Channel Manager role would likely involve broader strategic oversight of the various marketing channels, while the Viewer role is more limited, primarily allowing for access to view data and reports without direct engagement in content creation or delivery.