Which of the following statements is true about deleting contacts?

The statement regarding unsubscribing unengaged contacts from individual channels rather than deleting them highlights an essential strategy in maintaining a healthy email list and overall customer engagement. By choosing to unsubscribe contacts instead of deleting them, an organization retains valuable historical data about these contacts, which can be useful for future marketing efforts. This approach allows marketers to analyze the reasons behind the lack of engagement and adjust their campaigns accordingly.

Additionally, unsubscribing rather than deleting helps mitigate the risk of losing potential customers. Contacts may not engage with certain channels for various reasons, but this doesn't necessarily mean they are uninterested in the brand altogether. They might have preferred alternative communication methods or busy periods that made them unresponsive temporarily.

Retaining these contacts in an unsubscribed state allows for better segmentation and targeting strategies in the future, where marketers can attempt to re-engage them through different channels or campaigns tailored to their preferences. This practice aligns with best practices in relationship management and customer lifecycle strategies, enhancing long-term customer retention and satisfaction.