Which of the following is the most effective way to gain new subscribers?

The most effective way to gain new subscribers is through mobile sign-up. This method leverages the increasing reliance on mobile devices and the convenience they offer. With mobile sign-up, potential subscribers can quickly and easily enter their information on-the-go, often through a simple form or by sending a text message, which significantly enhances user experience and reduces barriers to sign up.

Mobile sign-up also allows for immediate engagement; users can receive confirmation and instant communication right on their devices, making it more likely that they will complete the subscription process. Furthermore, integrating mobile sign-up with social media or QR codes can increase visibility and accessibility, reaching a broader audience.

While inbound sales and service calls can gather customer data and potentially lead to subscriptions, these methods are generally more time-consuming and may not have the same appeal as a straightforward mobile sign-up option that is quick and user-friendly. In-store promotions can be effective as well but often require physical presence and may not reach as wide an audience compared to the digital accessibility of mobile sign-up.