Which of the following is a benefit of using a welcome program?

Utilizing a welcome program is advantageous because it typically results in higher engagement metrics such as open and click rates. When customers first subscribe or make contact with a brand, they are often eager to learn more about what the brand has to offer. This initial interest translates into higher open rates, as recipients are likely to recognize the email as a significant communication that sets the stage for their relationship with the brand.

In addition to high open rates, welcome programs also usually experience elevated click rates. This is largely because the content of these emails is often tailored to new subscribers, providing clear calls-to-action and relevant information that encourages recipients to engage further. This initial interaction is crucial in establishing a connection and driving deeper engagement with the brand's messaging.

While the forwarding tendency of emails can vary based on numerous factors, the evidence supporting the notion that welcome programs generate significant email engagement through opens and clicks makes understanding these metrics critically important for marketers seeking to maximize the success of their email campaigns. Thus, the combined benefits of high open and click rates found in welcome programs underline their effectiveness in fostering positive customer relationships from the outset.