Which feature allows you to collect and manage subscriber preferences?

The Preference Center is a key feature designed specifically for collecting and managing subscriber preferences within Salesforce Marketing Cloud. This tool enables marketers to provide a dedicated space where subscribers can specify their communication preferences, including their interests, frequency of messages, and channel preferences.

By utilizing the Preference Center, organizations can enhance subscriber engagement by ensuring that the content they deliver aligns with individual preferences. This level of customization not only helps in building a more personalized experience for the subscribers but also increases the likelihood of maintaining a positive relationship with them, as subscribers feel more in control of their interactions with the brand.

In contrast, the other options serve different purposes: Data Extensions are primarily used for data storage and organization, allowing marketers to create custom tables for managing subscriber data. Campaign Builder focuses on planning and executing marketing campaigns without specifically addressing individual preferences. Journey Builder is aimed at creating personalized customer journeys based on behavioral triggers but does not inherently manage subscriber preferences in the same way the Preference Center does.