Which factor is likely to improve email deliverability rates?

Regularly cleaning your email list significantly improves email deliverability rates by ensuring that the recipients on your list are engaged and interested in receiving your communications. Keeping an updated and accurate email list helps to minimize the chances of sending messages to inactive or invalid email addresses. When emails are sent to addresses that bounce or to recipients who have not engaged with previous emails, it can negatively impact your sender reputation and increase the likelihood of your emails being marked as spam.

By maintaining a clean list, you enhance engagement rates, as your messages are reaching individuals who are interested and likely to interact with your content. This positive recipient behavior signals to email service providers that your emails are valuable, ultimately leading to improved deliverability rates.