Which app does Marketing Cloud Engagement use to manage contact records?

Marketing Cloud Engagement utilizes Contact Builder to manage contact records. Contact Builder is a robust tool that allows marketers to define, organize, and manage their marketing contacts. It provides a comprehensive view of the contact data structure and enables users to work with different data sources, attributes, and lists to create targeted marketing campaigns.

The primary function of Contact Builder is to facilitate the integration of contact data across various channels and platforms within Marketing Cloud. It allows users to create and manage data extensions, establish relationships between different data sets, and segment audiences for more effective communication strategies. This capability is crucial for ensuring that campaigns are relevant and personalized according to customer interactions and preferences.

In contrast, other options do not serve the same purpose. For instance, Subscriber Builder primarily focuses on managing subscribers within Email Studio, while Person Builder is a feature in Marketing Cloud that helps users manage individual customer data. Record Builder does not exist as a standalone app in Marketing Cloud. Thus, Contact Builder is the correct and most relevant choice for managing contact records within Marketing Cloud Engagement.