What steps should be prioritized by a QA email tester?

Prioritizing email preview and test sends, along with reviewing a QA checklist, is crucial for ensuring the quality and effectiveness of email campaigns in Salesforce Marketing Cloud.

Conducting an email preview allows the tester to visualize how the email will render on different devices and email clients, which is essential for user experience. This step is vital to identify any layout issues or rendering problems before the email reaches customers. Test sends further allow the tester to examine actual deliverability, ensuring that the email lands in the inbox rather than the spam folder.

Complementing this with a thorough review of a QA checklist ensures that all elements of the email are evaluated systematically, from subject lines and personalization to links and images. This checklist typically includes verifying that all content adheres to brand guidelines, confirming the accuracy of dynamic content, and ensuring that tracking parameters are correctly implemented.

Both of these steps together effectively mitigate errors and enhance the likelihood of a successful send, making them a priority over sending the email directly to customers, which should only happen after thorough testing.