What should you create to synchronize objects from Service Cloud, pull the information into Marketing Cloud Engagement, and share contact data with business units?

To effectively synchronize objects from Service Cloud into Marketing Cloud Engagement and ensure that contact data can be shared across business units, creating a synchronized data extension and utilizing a query or filter activity is key.

When you create a synchronized data extension, you establish a connection that allows you to pull data from Service Cloud into Marketing Cloud Engagement. This enables the Marketing Cloud to have a real-time view of the relevant contacts and their associated data. By using query or filter activities, you can manage how this data is segmented and utilized across different campaigns or business units, allowing for tailored marketing efforts based on more specific criteria or demographics.

Moreover, synchronized data extensions specifically allow for the handling of data in a way that aligns with how Marketing Cloud processes customer information. They provide a method to not only import the data but also keep it updated automatically, ensuring that the marketing efforts are based on the latest available information.

This approach effectively supports the synchronization of customer data and facilitates the sharing of information while allowing for targeted communications within the different business units of an organization.