What should you consider before configuring your send log?

When configuring a send log in Salesforce Marketing Cloud, it’s important to consider both the location of the send log and the data retention policy.

The location of the send log determines where the log data will be stored and how easily it can be accessed for reporting and analysis. Different storage options may have implications for performance and data management practices.

On the other hand, the data retention policy is crucial as it outlines how long the data collected in the send log will be kept. This policy impacts compliance with privacy regulations, influences storage costs, and affects how historical data can be utilized for campaign analysis and reporting. Adequate planning around these two aspects ensures that the send log is effective in tracking email performance while remaining compliant with data governance requirements.

Considering both the location and retention policy will help optimize the use of the send log for future marketing strategies.