What should businesses do when they receive a data request from a consumer?

When a business receives a data request from a consumer, it must comply with applicable privacy laws and guidelines, such as the California Consumer Privacy Act (CCPA). The CCPA provides consumers with the right to request information about the personal data that businesses collect about them, including what data is collected, how it is used, and to whom it is disclosed.

Providing a clear response in accordance with CCPA guidelines is essential for ensuring transparency and building trust with consumers. This response typically involves acknowledging the request, verifying the consumer's identity to protect their data, and delivering the requested information within the mandated timeline.

By adhering to these guidelines, businesses not only fulfill their legal obligations but also demonstrate their commitment to consumer privacy and data protection. This proactive approach can enhance customer loyalty and mitigate potential legal risks associated with non-compliance.

In contrast, ignoring the request undermines consumer rights and could result in legal penalties; responding only if there is an existing business relationship could lead to claims of unfair practices; and forwarding to local authorities is unnecessary unless there are legal matters involved, which is not the typical procedure for data requests.