What is the primary function of journey folders?

The primary function of journey folders is to organize journeys within Salesforce Marketing Cloud. By using folders, marketers can categorize and manage various customer journeys effectively, which enhances their ability to find and deploy journeys as needed. This organizational structure aids in maintaining clarity, especially for companies that operate multiple journeys for different audiences, products, or campaigns.

Using folders allows teams to streamline their workflow, ensuring that journeys are easy to locate and manage, reducing the chances of confusion or duplication. Organizing journeys this way is especially critical in larger organizations where numerous marketing efforts are in play simultaneously.

While archiving old journeys, separating active and inactive journeys, or categorizing journeys based on performance may be practical activities, they do not encompass the broader organizational role that journey folders primarily serve. Therefore, organizing journeys is the most accurate representation of the primary function of journey folders within the platform.