What is the minimum monthly send volume required to maintain a dedicated IP address?

To maintain a dedicated IP address in Salesforce Marketing Cloud, the minimum monthly send volume is typically set at 100,000 emails. This threshold is important because having a dedicated IP allows organizations to maintain their own sending reputation, which can be critical for successful email deliverability.

Sending a minimum of 100,000 emails monthly ensures that the IP address has enough activity to build a solid reputation with email service providers. This level of engagement helps to demonstrate that the sender is legitimate and that their emails are expected by recipients, which can positively influence deliverability rates.

When less volume is sent, IP addresses can be perceived as new or inactive, which may lead to emails being relegated to spam or being otherwise filtered out. Hence, consistent sending at or above the 100,000 threshold is necessary for effective reputation management and ensuring that email campaigns reach the intended audience.