What is the ideal frequency for sending marketing emails?

Sending marketing emails once a week is generally considered an ideal frequency because it strikes a balance between maintaining regular contact with subscribers and avoiding overwhelming them. This weekly cadence allows marketers to consistently engage their audience by providing relevant content, promotions, or updates without saturating their inboxes. It helps keep the brand top-of-mind for consumers while also offering enough time to analyze engagement metrics and adjust strategies if needed.

Establishing this rhythm can enhance customer relationships and improve email open and conversion rates, as subscribers can expect regular communication that they can look forward to receiving. While daily emails might lead to higher visibility, they could also result in subscriber fatigue or increased unsubscribe rates if recipients feel bombarded. Sending emails less frequently, such as monthly or only on holidays, may limit engagement opportunities and make the brand less memorable in the long run.