What is the GDPR?

The General Data Protection Regulation (GDPR) is a significant privacy law that was enacted in the European Union (EU) to strengthen and unify data protection for all individuals within the EU. It aims to give individuals control over their personal data and establish clear guidelines for its collection, processing, and storage. This regulation not only affects organizations within the EU but also those outside the EU that process the personal data of EU residents, thereby having a broad impact on global data privacy practices. The GDPR includes strict requirements around consent, the right to access personal data, and the right to erasure, among other rights.

This makes it the key comprehensive privacy law in the EU that sets out how personal data must be handled, ensuring privacy and data protection for all individuals. Understanding the GDPR is crucial for anyone working with data in the context of marketing, as compliance is necessary to avoid significant fines and to build consumer trust.