What is the difference between explicit and implicit data?

The distinction between explicit and implicit data is crucial in the context of data collection and customer insights. Explicit data refers to information that is directly provided by the subscriber or customer, such as their preferences, subscriptions, or feedback collected through forms and surveys. This is information that individuals willingly share, which enhances the accuracy of their profiles in marketing databases.

Implicit data, on the other hand, is derived from observations of a user's behavior, interactions, or activities without direct input from the user. For example, tracking a customer's website visits, email open rates, and purchase history provides valuable insights into their interests and preferences without them explicitly stating this information.

In essence, the correct answer highlights that explicit data is a reflection of what the user tells you, while implicit data is based on what you can infer or deduce from their actions and behaviors. Understanding this difference helps marketers tailor their strategies and communication effectively based on the type of data available.