What happens when you create a new version of a journey?

When you create a new version of a journey in Salesforce Marketing Cloud, the platform allows you to test and compare the new version with the existing one. This feature is particularly important as it enables marketers to analyze changes made in the new version, ensuring that adjustments can be validated before they are fully implemented. Testing and comparison help in assessing the effectiveness of modifications and optimizing the journey for better outcomes.

Creating a new version does not delete the old version, which retains its data and performance metrics for reference and archiving purposes. It also does not automatically go live, allowing for thorough validation and optimization of the new strategy. While the old version may be archived as part of version control, the primary focus of creating a new version is to facilitate testing and comparison, ensuring that the journey continues to meet its intended goals effectively.