What feature allows you to compare the performance of different journey versions?

The ability to compare the performance of different journey versions in Salesforce Marketing Cloud is facilitated by the Version Control feature. This feature allows marketers to create and manage multiple versions of a customer journey, enabling them to test changes and adjustments effectively. By utilizing Version Control, you can easily track the performance metrics associated with each journey version, see how modifications impact engagement and conversions, and analyze the overall effectiveness of different strategies employed in each version. This capability is crucial for making data-driven decisions to optimize customer journeys.

Other features, such as Journey History and Performance Metrics, provide valuable insights but do not specifically focus on the comparison of different versions of the journey. Journey Folders is more about organizing journeys rather than analyzing version performance. Therefore, Version Control is the most appropriate choice for comparing different journey versions effectively.