What can be a sign of a healthy email list?

A sign of a healthy email list is characterized by consistent open rates. High open rates indicate that the recipients are engaged and interested in the content being sent to them. This often reflects that the email list consists of recipients who have opted in and are likely to find the emails relevant and valuable. Consistency in open rates suggests not only the maintenance of a good relationship with subscribers but also the effectiveness of the email campaigns in reaching the intended audience.

When open rates are high and consistent, it's a positive indicator that the targeting and content strategies are working well to retain audience interest over time. This implies a well-curated list where subscribers are neither disengaging nor opting out in significant numbers, which is crucial for long-term email marketing success.