True or false: You should delete any contact record that has unsubscribed from your messages.

The statement is false because deleting contact records that have unsubscribed can lead to compliance issues, especially with regulations such as GDPR and CAN-SPAM. Instead of deleting unsubscribed contacts, it is essential to maintain their records in a way that respects their preferences.

Keeping unsubscribed contacts is necessary for several reasons:

1. Compliance with Regulations: Maintaining a record of unsubscribed contacts ensures that marketers are compliant with legal requirements regarding opt-out requests. If a contact has unsubscribed, they should not receive further communications, but you still need to retain their information to ensure they are not inadvertently contacted again.

2. Data Integrity: Retaining unsubscribed contacts helps maintain the integrity of the data. Marketers can analyze unsubscribe trends, understand the reasons behind those trends, and improve future campaigns accordingly.

3. Re-Engagement Strategies: Sometimes, contacts who unsubscribe may eventually decide to opt back in. Retaining their information allows for potential re-engagement, where they may be offered incentives or different types of content to encourage resubscription.

4. Segmentation and Analysis: Keeping unsubscribed contact records facilitates segmentation and allows detailed analysis of who opts out and why. This insight can be invaluable for refining marketing strategies.