True or false: You must run SQL Query activities for bounces, unsubscribes, and unengaged subscribers in the same automation.

The statement is false. In Salesforce Marketing Cloud, SQL Query activities can be run independently within various automations based on specific business requirements and campaign strategies. This flexibility allows marketers to assess bounces, unsubscribes, and unengaged subscribers at different times and contexts rather than being confined to running them all in the same automation.

For instance, bounces might be more relevant to assess shortly after an email campaign has run, while unengaged subscribers might be evaluated on a bi-weekly or monthly basis to refine targeting strategies. Similarly, unsubscribes can be processed weekly to maintain clean and effective lists. By creating separate automations for these activities, marketers can manage resources better, and each automation can be tailored to focus on specific metrics or outcomes, allowing for more targeted and efficient marketing efforts.