True or false: To link attributes, they need to be the same data type.

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Linking attributes in Salesforce Marketing Cloud typically requires that they share the same data type. This is because data types define the format and constraints of the data being stored, such as integers, strings, dates, etc. When two attributes have the same data type, it ensures that they can be seamlessly compared and matched against each other, preventing data discrepancies and ensuring data integrity.

For instance, if you were to link a numeric attribute with a string attribute, the system would struggle to interpret and relate the two different formats, leading to potential errors or ineffective data relations. By maintaining uniformity in data types, you create a more reliable connection that enhances the accuracy of data operations.

The idea that attributes may need to be of the same type is critical in data management practices, including those used in relational databases and other types of data sources, although the specific requirements may vary depending on the unique configurations and capabilities of those sources. However, the principle that linking attributes should generally involve identical data types remains a foundational aspect of data handling in Salesforce Marketing Cloud.