True or false: Data retention can be set up to automatically remove a data extension after a set period of time.

The statement is true because Salesforce Marketing Cloud allows the configuration of data retention policies for data extensions. This feature enables users to define how long specific data should be retained within the platform, after which the data can be automatically removed. Setting up automated data retention helps organizations maintain compliance with data privacy regulations and ensures that irrelevant or outdated information is purged from the system, thereby optimizing database performance and reliability.

Data extensions can have retention periods that are specified at the time of creation, making it easier for marketers to manage their data lifecycles effectively. This functionality is particularly important for businesses that need to adhere to data governance standards and protect customer privacy.