True or false: All email sends in Marketing Cloud Engagement are audience-driven sends.

In Salesforce Marketing Cloud, not all email sends are exclusively audience-driven. While many email marketing campaigns are designed to target specific segments of an audience based on defined criteria such as behaviors or preferences, there are other types of sends that do not necessarily rely on an audience-driven approach.

For instance, emails can be sent based on transactional triggers, system-generated messages, or as part of automated journeys that might not require an active audience engagement strategy. Additionally, users can initiate sends to broad lists without segmenting or targeting, which further supports the fact that not every send is audience-driven.

This understanding emphasizes the flexibility and various methodologies available within the Marketing Cloud for email marketing, allowing marketers to choose the approach that aligns best with their goals and campaign strategies.