True or false: A database of record (DBOR) is the source of truth for a customer's subscriber status.

A database of record (DBOR) serves as the authoritative source concerning various customer-related data, including a subscriber's status. It is critical because it consolidates and maintains accurate and up-to-date information about customers, which informs marketing strategies and ensures that businesses have a singular, consistent viewpoint of customer data.

When it comes to marketing and transactional engagements, the DBOR acts as a reliable point of reference, allowing organizations to manage subscriptions effectively, track engagement, and optimize communication efforts. By depending on the DBOR, marketers can make informed decisions based on the most accurate subscriber data available, ultimately enhancing the effectiveness of marketing campaigns.

This capability is applicable across all types of data relevant to customer interactions rather than being restricted to just transactional or marketing data. Using a DBOR helps ensure that all departments within an organization are aligned and using the same data when reaching out to customers, making it a crucial element in customer relationship management.