Should you always preview and validate your journeys before sending them?

Previewing and validating journeys in Salesforce Marketing Cloud is an essential best practice. This process ensures that all components of the journey function as intended and that there are no unexpected errors or issues that could impact the customer experience. By previewing the journey, marketers can visualize how the customer will interact with the content and ensure that all decision splits, activities, and communications align with the overall campaign objectives.

Validation allows marketers to identify potential problems, such as broken links, incorrect audience segments, or missing content, before going live. This step is crucial in maintaining the integrity of the marketing strategy and ensuring that the messaging resonates effectively with the target audience.

Additionally, previewing and validating journeys helps to mitigate risks associated with sending out large campaigns. If mistakes are identified early, adjustments can be made to improve the overall effectiveness of the journey, ultimately leading to better engagement and results.

In conclusion, consistently previewing and validating journeys is a proactive approach that can significantly enhance the success of marketing efforts and foster positive customer relationships.