Is AMPscript the only coding language you can use to build a preference center?

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AMPscript is certainly a key coding language used in Salesforce Marketing Cloud for creating dynamic content and customizing user experiences, including building preference centers. However, it is not the only language available for this purpose.

In addition to AMPscript, Salesforce Marketing Cloud supports other coding languages, such as SSJS (Server-Side JavaScript) and HTML, which can also be utilized to enhance the functionality and user interface of a preference center. This flexibility allows developers to choose the most suitable tools based on their specific requirements and preferences.

Therefore, saying that AMPscript is the only coding language used for building a preference center is inaccurate; multiple languages can be employed to achieve this goal.