How many days of activity does Journey History display by default?

Journey History in Salesforce Marketing Cloud is a feature that allows marketers to analyze the engagement and activity of contacts within their journeys. By default, Journey History provides insights into the last 30 days of participant activity. This time frame is typically sufficient for teams to assess recent performance and engagement metrics while also aligning with common marketing analysis practices, which often focus on shorter time periods to allow for timely and relevant data insights.

Understanding this default setting is crucial as it helps marketers evaluate the effectiveness of their customer journeys and make necessary adjustments based on the most current interactions. If marketers need to analyze longer periods, they may need to employ other reporting methods or tools within the platform to get a broader view beyond the default 30 days.