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Using large, readable fonts with proper color contrast is essential for making emails more accessible. This practice ensures that your content is easy to read for all users, including those with visual impairments or reading difficulties. A larger font size helps in reducing eye strain, while high contrast between text and background colors enhances legibility, making it easier for recipients to engage with the content.

Ensuring that the text is accessible allows a wider audience to understand and interact with your message, fulfilling the goal of effective communication in email marketing. This focus on readability aligns with accessibility standards, which aim to provide equal access to information for everyone.