Can you create a new email message in Journey Builder?

In Journey Builder, the functionality to create a new email message directly is not available. Journey Builder focuses on the orchestration of customer journeys and interactions through pre-existing assets rather than the creation of new email content. Users must first create the email messages in Email Studio, and then these pre-created emails can be utilized within Journey Builder. This design helps maintain consistency and ensures that all emails used in journeys are properly vetted and approved before being sent to customers. Thus, stating that you cannot create a new email message directly in Journey Builder is indeed accurate.