At what stage in the Send Flow do you configure send throttling?

In the Send Flow of Salesforce Marketing Cloud, configuring send throttling occurs at the Configure Delivery stage. This is the point in the process where you set specific parameters that govern how and when emails are delivered to your audience. Send throttling refers to the practice of controlling the rate at which emails are sent out, allowing marketers to spread out the delivery of a campaign over a specified time period. This can help to manage server load and reduce the risk of email bounces that might occur if too many emails are sent in a short time frame.

During the Configure Delivery stage, you can set parameters for delivery such as send time, time zone, and throttling limits. This ensures that your email is sent according to your preferences and best practices for email deliverability. By utilizing send throttling, you can also improve engagement rates by timing the delivery to align better with when your audience is most likely to interact with your content.

In contrast, other stages like Define Properties focus on the overall attributes of the send, Select Audience is about choosing the recipients for your email, and Preview and Send involves verifying the content and finalizing the send without altering delivery parameters. These stages do not involve the specifics of how quickly or slowly emails are sent, which is why