Salesforce Marketing Cloud Associate Certification Practice Exam

Under the California Consumer Privacy Act (CCPA), the act of a business sharing personal information with another entity in exchange for value is defined as "selling." This includes not only traditional sales of data but also any scenario where personal information is disclosed to a third party, and the business receives something of value in return, whether it's monetary or otherwise.

It's important to understand that the definition of "selling" under the CCPA is broader than what might be typically understood in a commercial sense; it encompasses various transactions beyond a straightforward sale. This framework is established to provide California consumers with greater transparency and control over how their personal information is used and shared. As such, businesses must be mindful of their data-sharing practices and comply with the disclosures and consumer rights outlined in the CCPA.

Understanding this concept is vital for businesses operating in California or dealing with California residents, as it directly relates to compliance efforts and consumer trust.